Ibrahim Zafar is the Founder and CEO of Lens End Media (LEM). With over a decade of experience in video marketing, Ibrahim has a proven track record of helping nonprofits reach donors and amplify their impact. As the former Head of Partnerships at Penny Appeal USA, he played a pivotal role in scaling the nonprofit from $0 to $10 million in four years, primarily through digital marketing and video content.
His storytelling expertise and strategic communication skills have enabled nonprofits like Red Nose Day, National Alliance on Mental Illness, Elizabeth Dole Foundation, First Tee, and several local community-based nonprofits to raise nearly $5 million through compelling video campaigns. Due to this success, commercial clients like Walgreens, Amazon, NBA, and Comcast sought LEM’s expertise to help tell their stories. Ibrahim’s passion for social good and collaborative approach ensures that each project authentically represents the nonprofit’s mission and resonates with their audience.